Search Engine Marketing
Our search engine marketing services come in three varieties: Search Engine Makeover, Search Engine Makeover Light and Search Engine Optimization. Search Engine Makeovers are for existing dealer websites while the Search Engine Optimization service is for dealer sites built using Site Builder. A Search Engine Makeover is purely technical site work that does not impact the design of your website; read more below and learn how the makeover is done.
Search Engine Makeover
A
Search Engine Makeover improves your website’s search engine positioning
and entails a $650 one-time fee. The following is a list ofthe specific
course of action followed for a Search Engine Makeover:
- Run search engine performance benchmark reporting software to establish search engine baseline (search phrase positioning, spider activity and related statistics)
- Research applicable keywords and phrases with regional focus
- Replace scripting and styling code embedded in HTML with external files
- Add best practice meta tags to page markup
- Configure and place search robot beacon file and tags
- Add ALT and TITLE tags to images and links
- Generate and submit sitemap file (Google, Yahoo, MSN and Ask)
- Set your website up for Google Analytics tracking (no recurring fee when established under Mercury New Media provider account)
- Add links to Bekaert website properties
- Verify Dealer Locator listing and add city listings if appropriate
Search Engine Makeover Light
A Search Engine Makeover Light is similar to a standard Search Engine
Makeover but involves a smaller scope of work and entails a $350 one-time fee.
While the standard makeover gives best results a Light
makeover will still produce benefits. The following lists the specific course
of action followed for a Search Engine Makeover Light:
- Research applicable keywords and phrases with regional focus
- Add best practice meta tags to page markup
- Configure and place search robot beacon file and tags
- Generate and submit sitemap file (Google, Yahoo, MSN and Ask)
- Set your website up for Google Analytics tracking (no recurring fee when established under Mercury New Media provider account)
- Add links to Bekaert website properties and verify Dealer Locator listings
Search Engine Optimization
The Search Engine Optimization service is for sites built using Site
Builder.
Since Site Builder websites are marked up using best practices for search engine
positioning, the Search Engine Optimization task is to identify and place search
keywords unique to your business, submit it to search engines and gauge results.
Search Engine Optimization costs $200.
